Dainippon Screen's brief for their showroom was to create a welcoming, light, airy environment for staff to work and demonstrate the features of Workflow, the software that communicates with all the equipment needed in the printing process. The final layout needed to emulate the equipment's relationship to Workflow.

The showroom just off from the main reception area had not been altered since the building's construction in the early eighties and was dark and gloomy. Everything was stripped out to provide a blank canvas to work with.

A central walkway was designed to lead you from the entrance at reception into the central Workflow space. A large logo feature fin was positioned in the centre of this area from which two large desking units radiated.

Two existing columns were re-clad and two more were contructed to balance the view and enabled services to be run from the central area through the columns and fed to the low level dividing walls which provided backdrops to smaller pieces of equipment.

Change in floor finishes to highlight different product areas, use of fresh coloured wall finishes, vibrant graphics, and general and accent lighting helped to achieve Screen's objective.