Dainippon Screen chose the metaphor of drumming at IPEX to illustrate how their products work in perfect synchronicity.

The drummers were positioned around the stand to perform a demonstration of teamwork, combined with strength and control highlighting the ability of each product to communicate with the other through the central brain or main feature drummer.

Striking metalwork structures encompassing the colour coded plinths for the drummers were used to carry the Screen logos and product banners to emphasis each product grouping.