Bosch's key objective at the Automotive Trade Show was to launch a new braking system and feature a 4m high replica of a brake disk.

Due to its dimensions some careful planning was needed to achieve a striking balance between product areas, live desk top demonstrations, video presentations and the working of the space.

Product groups were defined using high level graphics, change in floor finishes, use of materials, pod based island displays, banner graphics, block colour and lighting effects.